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Phillips x MonoC
"Drowning in Love" Live Generative Art
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THE WHY
Phillips auction house looked to establish itself as a leader in online auctioning and pioneer for the NFT art space.
THE HOW
MonoC, first Metahuman artist, operated by Gusto Collective, was commissioned to create an art piece that "produces art during the process of purchasing art". She collected over 100,000 data points through the Phillips website during the 7 day auction period, to generate a 1-of-1 generative art piece "Drowning in Love", with music composed by local celebrity music producer, Terrence Ma.