Gusto collaborated with Wellness Med Ltd. to extended its metahuman platform in China with “AjA” in June 2022, an urban-sports-focused metahuman to target a different industry sector and appeal to the younger Chinese audience. AjA is positioned as a fashion design and sports lover who enjoys building a community.  She is also passionate about exploration in cosmopolitan cities.

As a member of the Gusto family, AjA has established long-term strategic collaboration with the NBA grooming product line. She also teamed up with Shanghai International Fashion Education Center to host a digital clothing competition and created the fashion pieces showcased in 2022 CIIE in the city. AjA expects to collaborate with more partners and create intriguing content for brands in the future.