7 Café launched their own fresh ground coffee and wanted a brand story that can help tell their tale and drive awareness to the product.

Our team created the Gullu Gullu bunch of characters that represented the coffee beans and helped 7-11 premiumtize their branding. As part of the activation, we created a mini concert that can be watched once a customer purchases a cup of coffee and scans the QR code.  As ongoing partners, we curate and operate other Gullu Gullu related mini-games and experiences.