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Harbour City
PIXAR FEST
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THE WHY
Harbour City presented the beloved PIXAR studio characters for their marketing campaign. The mall desired a new and more interactive method of engagement with their visitors.
THE HOW
We helped to develop a geo-tagged AR activation that allowed the mobile phones to detect standing displays and posters to bring the PIXAR characters to life. Visitors can interact through photo taking and video taking with the IPs.